Growing Services — Unleash the full potential of your installed base
Manufacturers can significantly enhance their service revenues and profits by unleashing the full potential of their installed base. To discuss how and identify the levers to increase aftermarket lifetime value, Caterpillar is hosting a meeting at the company’s Demonstration and Learning Center in Málaga (MDLC) in Southern Spain. Attendance is free of charge, but since the host provides insight into its product and service strategy, access is only possible for managers from companies which do not compete with Caterpillar in any of its businesses.
